Advertising and Video Services MotionWorks Receives Investment

MotionWorks was founded in 2023. It was founded by Alihan İplik, Tankut Akgül, Samet Özcan and Göktürk Tanyeri. Now there is investment news for MotionWorks. APY Ventures received an investment of 300 thousand dollars from the Informatics Valley Venture Capital Fund. MotionWorks, a Turkish startup, develops video and advertising infrastructure. It is reported that the startup, which is still very new, will use the 300 thousand dollar investment it received to grow in the Turkish market.

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MotionWorks

The startup aims to enable TV channels and digital platforms to take the services they offer to their viewers and advertisers to the next level thanks to the AI-powered video and advertising infrastructures developed specifically for digital TV. According to the information obtained, MotionWorks is currently providing services to TRT channels and TRT's new digital platform Tabii. Meanwhile, the startup continues to test on other platforms in Turkey.

Alihan İplik, co-founder of MotionWorks, shared that the existing video and advertising infrastructures in the market for the TV ecosystem, which has its own unique dynamics, are lacking in providing the required experience. Mustafa Keçeli, APY Ventures Manager, stated that the MotionWorks team, which has 10 years of experience in the field, and the programmatic advertising infrastructure technology created by this team will first achieve local dominance with the product-market harmony it has achieved. Afterwards, he stated that they think it will gain a significant place in the global market.