Advertising on Twitter for Starlink

Billionaire Elon Musk's SpaceX, owner of both the rocket company and the social media platform, has bought an ad package. It bought an ad package on Twitter for the satellite internet service Starlink. Musk tweeted. "SpaceX Starlink has purchased a small ad package to test the effectiveness of Twitter advertising in Australia and Spain. Did the same for FB/Insta/Google."

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'Advertising Campaign' to Promote Starlink

The ad campaign SpaceX bought to promote Starlink is called a Twitter "takeover". When a company buys one of these packages, it typically spends $250,000 to put its brand at the top of the main Twitter timeline for a full day, according to a current and former Twitter employee who asked not to be named because they are not authorized to do so. On the day or days of the planned ad campaign in Australia and Spain, users should see the Starlink brand message first, three times when they open the Twitter app. The campaign, which was purchased last week, was scheduled to run first in Australia and then in Spain in the coming days.

SpaceX has so far spent more than $160,000 on a Twitter ad campaign for Starlink in Australia and Spain, according to internal documents viewed by CNBC. SpaceX is developing Starlink to provide high-speed internet connectivity to people in places that are underserved or unserved by cable or fiber optic infrastructure.