Userled, the London-based AI-powered marketing platform, recently received a pre-seed investment worth 4 million pounds. This investment will help the company to further develop its AI-powered marketing technology and grow globally. So, what's behind this investment and how does Userled plan to use the funds? 

Userled 

Userled was founded in 2023 by Yann Sarfati and Tristan Saunders. The company offers a platform that aims to create and rapidly deploy personalized campaigns, especially in the B2B (business-to-business) marketing space. The main investors participating in the pre-seed investment round include prestigious investment firms such as LocalGlobe and Dig Ventures. Industry-recognized angel investors such as Tim Sadler, founder of Tessian, Stephen Whitworth, CEO of Incident.io, and Jonathan Widawski, founder of Maze, also participated in the round. Founded by Yann Sarfati and Tristan Saunders, Userled aims to solve a big problem in the marketing world: Scaling personalized campaigns. Creating such campaigns manually using traditional methods is a time-consuming and difficult process for marketing teams. Userled automates this process, saving companies time and resources. Thanks to its AI-powered platform, users can create multi-channel (email, LinkedIn, Meta, etc.) personalized campaigns in just a few seconds. 
Userled has developed a "cookie-free" identity layer that can track and transform users' interactions in real time, without the use of third-party cookies. This allows companies to manage their marketing campaigns more effectively at a time when big tech firms like Google and Apple are planning to reduce the use of third-party cookies. This makes it possible to accurately track and analyze user behavior while fully complying with data privacy regulations such as GDPR and CCPA. Userled's platform is already used by companies such as Wayflyer, Deel, Onfido and Elastic. Using the technology provided by Userled, these companies have achieved higher conversion rates and great success in their marketing campaigns. The company's goal is to further develop this technology to reach a wider customer base and revolutionize the marketing world. 

Userled plans to use the investment to hire the most talented engineers and developers worldwide, further strengthen its platform and increase its competitive advantage in the market. The company is expected to make its martech products available on a broader scale and become a leader in the B2B marketing space.