Alison.ai Platform Receives $5.1 Million Investment

Alison.ai is an Israel-based startup that analyzes creative work such as typeface, colors, sounds and text. It then gives the creative team a data-driven creative short-cut prompt that they can use to feed into a generative AI production platform like Midjourney or to the human creative team. The company has now raised an initial round of $5.1 million from investors including a16z, Crescendo Venture Partners and yellowHEAD. In this increasingly AI-driven era, creative and media teams will likely need to use technology to up their game in analyzing and A/B testing their creative assets. Otherwise, someone else might beat them.

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Analyzing Creative Advertising

While its main competitors are VidMob, Replai and Vizit, Alison AI can allow advertisers to "see which creative elements have the biggest impact on their competitors' creative" says co-founder and CEO Asaf Yanai. It does this by analyzing creative elements using more than 10 AI models, including text recognition, voice recognition, visual recognition, emotion recognition, etc., to identify elements of the creative. Yanai claims that AlisonAI currently analyzes 1 billion creative assets across all social platforms. Alison currently supports YouTube, AdWords, AdMob, Facebook, Instagram, Snapchat and TikTok, among other platforms.