Apple Will Now Show Ads on iPhones

According to a claim, Apple is preparing to place ads in its applications on iPhone and iPad. According to the latest report published by Bloomberg, Apple wants to show ads in applications such as maps, books and podcasts that are loaded on purchased devices.

A new report published has mobilized Apple users. Apple, which displays ads as "recommended apps" on its app store, will put a similar strategy into its other apps. For example, when a restaurant is searched in the Maps application, restaurants that advertise to Apple will appear at the top. However, for now, Apple will not put personalized ads in different regions such as the settings section. This situation has been used by Xiaomi for many years in the form of MIUI advertisements.

Applications shown by Apple through the app store do not disturb users. For example, users who search for “photo editing” see users paying to advertise to Apple at the top.

However, despite all this, there are currently no ads in Apple apps, including the maps app. Apple also wants to turn this situation into an opportunity. The company also fears the ad wording will be confusing. For this reason, Apple will place statements on the content that it will highlight, stating that those content are advertisements.

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Apple TV Plus and Advertising

In addition, an advertising subscription will be tested for the Apple TV Plus service. Competitors to Apple's platform, such as Disney+ and Netflix, have also been keeping the issue of advertising subscriptions on their agenda lately. However, Apple will offer much lower-priced advertising content than these platforms.

Apple's vice president of advertising platforms, Todd Teresi, is reportedly looking to increase the tech company's annual ad revenue of nearly $4 billion to double digits. It's also thought that advertising in more Apple apps will help achieve that goal.

Apple's new App Store terms of use will come into effect on April 30. As of this date, the iOS 13 software development kit will also include an ad notification tool. In this way, developers will be able to send notifications with advertisements to iPhone users through their applications. At the same time, Apple users reacted significantly to this advertising decision of the company.