Attio Receives $23.5 Million Investment

Working at a risk capital firm, Nicolas Sharp took on the project of finding customer relationship management (CRM) software for the firm. He described the process as "a nightmare" that led him to build a CRM platform that could meet his needs and those of his company.

The project evolved into Attio, a CRM platform that combines a performing data model with collaboration capabilities typically found in no-code software. Today, the platform has more than 2,000 customers in more than 100 countries. And Attio raised $23.5 million in a Series A round led by Redpoint Ventures with continued participation from Balderton Capital and Point Nine.

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Creating a New Generation CRM Platform

Like most CRMs, Attio's platform builds a database of people and companies with whom a business interacts regularly. It allows users to sort, filter and analyze customer records, automatically updating details such as contact information. It also allows them to take notes and create workflows.

Sharp sees Attio's performance and price as key differentiators. He suggests that legacy CRMs can be very powerful with complex data models, but also slow and costly to deploy. Meanwhile, CRM startups and in-house CRMs offer a better, more stable experience. But they come with simpler and more rigid models.

'There have been many startups trying to challenge the CRM space.'

Not resting on its laurels, Attio plans to soon launch a real-time reporting feature that will allow users to slice, modify and visualize customer records. Other capabilities in the works include expanded workflow automation.