BtcTurk Launches 'BtcTurk Startup' to Invest in Startups

BtcTurk established BtcTurk Startup to invest in companies with growth potential that produce technology-oriented products or services. Through the BtcTurk Startup channel, BtcTurk Group will direct more than TRY 500 million in the next 2-3 years to investments in the Turkish startup ecosystem. BtcTurk, Turkey's first Bitcoin and cryptocurrency trading platform offering 24/7 services to more than 5 million customers, has established BtcTurk Startup to support growth-enhancing startups. BtcTurk Startup Capital will operate as the Corporate Startup Capital arm of BtcTurk Group.

BtcTurk Startup will primarily focus on markets operating with technology-oriented business models in Turkey and abroad. In these markets, BtcTurk Startup will invest in companies that have the potential to change traditional industries with disruptive innovation and have a strong team. Companies with high growth potential that develop value-added products and services will be included in BtcTurk Startup. BtcTurk aims to be in the next generation self-service financial services group. In this context, by establishing BtcTurk Startup, it aims to make strategic investments in companies that can create synergy and value in the sector.

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BtcTurk will Invest in Startups

Btc Startup will preferably invest in early or growth stage (Pre-Series A or Series A) companies that have completed the incubation/seed stage. It will also have the flexibility to invest in companies that are at a later stage and have reached a certain maturity. Similarly, there is no predetermined exit period for the investments and the aim is to support the growth of the portfolio companies with a long-term strategic perspective.

BtcTurk Group, through BtcTurk Startup, aims to channel more than 500 million TRY in the next 2-3 years to the Turkish startup ecosystem. There will be no investment limit in terms of investment in specific startups. Investment amounts will be determined according to the value proposition, growth potential and financing needs of each specific startup.

BtcTurk CEO Özgür Güneri made important statements on the subject. He stated that unlike the traditional startup capital approach, they aim to be the majority shareholder with a share of more than 50 percent in the invested portfolio companies.

BtcTurk Startup's First Investment in Infoset

BtcTurk Startup invested in software company Infoset and became the majority shareholder. Infoset is one of Turkey's leading software companies offering technology-oriented customer support services. The company offers the opportunity to manage all customer-focused support channels such as e-mail, phone, live support, WhatsApp and social media on a single platform.

It offers services such as cloud call center, multi-channel support, chatbot technology and process management to businesses. Infoset meticulously follows every step in the customer journey and develops innovative solutions with technologies. With this investment, BtcTurk aims to further improve its customer service operations and provide personalized support. It also aims to capitalize on the platform's capabilities.

Infoset has grown more than 6 times in the last year. With the investment from BtcTurk, it will further develop the platform and expand its reach. It will be able to leverage the resources and expertise of the BtcTurk Group. The acquisition will provide Infoset with the opportunity to scale its products and services, reach new markets and accelerate its growth trajectory.