China's Instagram Rival App Lemon8 Ranks Among Most Downloaded Apps in the US

China-based ByteDance, which owns the popular social media app TikTok, launched an app called Lemon8, a rival to Instagram. The app quickly became one of the top 10 most downloaded apps in the App Store in the US. Last month, TikTok's parent company ByteDance launched Lemon8, an Instagram knockoff app, to US social media users. Lemon8 is a video and photo-sharing social media platform that caters to users' interests in food, beauty, healthy living and travel.

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Ranked High in a Short Time

TikTok is the most discussed social media app of recent days in Europe and the US. While the debate about the security of user data continues, TikTok's owner ByteDance is on the agenda in the US with another social media application that it launched as a competitor to Instagram.

In less than a month, the social media app Lemon8 has made it into the top 10 of the most downloaded apps in the US App Store. Lemon8, a lesser-known app compared to TikTok, the Chinese company's flagship app, made the top 10 list earlier this week. It also ranked ninth among both apps and games. Lemon8 is not a new app, but it is new to US social media users. The app is now the number one lifestyle app in the App Store. This is quite an achievement for an app that was not even in the top 200 in the US last month.

Lemon8 is a Video and Photo Sharing Social Media App

The app does not support vertical video scrolling like its sister app TikTok, and the content created on the app is often centered around a specific topic. The most popular topics on the app include fashion, beauty, food, wellness and travel. The app offers suggestions, advice, get ready with me-style videos and perfectly curated, aesthetically pleasing content under each topic.

Fashion posters on Lemon8 can "tag" where they bought their clothes and how much they cost. According to market research, Lemon8 was launched three years ago and has since reached nearly 16 million downloads worldwide. 38% of these downloads are from users in Japan.

Although the number of downloads in the US is unknown, it is estimated that there are approximately 4.25 million active users using the app across the country. The biggest factor in the popularity of the app in such a short time is of course TikTok. ByteDance actively uses TikTok to promote its social media platform. It is also thought that Lemon8 could be an alternative social media app for TikTok, which has long been a subject of debate in the US and Europe and even banned in many countries.