Crait, which creates artificial intelligence-supported visuals for e-commerce sites, completed a pre-seed investment round of 380 thousand dollars at a valuation of 4 million dollars. The participants of the investment round included İş Bank 100th Year Venture Capital, angel investors Fırat İşbecer, Hande Enes, Banu Kısakürek and Barbaros Özbuğutu.
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Crait
It will continue to work to reach more brands and improve its algorithms with this new investment. The startup is currently working with customers in different sectors, from grocery to furniture. At the beginning of next year, Crait aims to make its beta product available to all customers.
What do we know about Crait? It was founded by Safiye Dinçtürk Turgut (CEO) and Kaan Aytekin (CTO) in December 2022 in Delaware, USA. The duo combined their experience in the e-commerce sector with productive artificial intelligence. Focusing on developing an application that solves the needs of brands selling online, Safiye Dinçtürk Turgut and Kaan Aytekin aim to simplify and automate the visual production process and optimise the impact of the images produced with adaptive personalisation algorithms.
According to the information shared by the startup, with a single click, it gets personalised content that is automatically updated with an infinite number and size of variations, campaigns and product information and increases conversion rates.
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