Datafocused Solution Company Hightouch Receives Investment

Hightouch, a leading data enablement company, announced that it has raised an additional $38 million in funding to launch and grow its Customer 360 offering. The round was led by Bain Capital Ventures. For years, businesses have struggled to deeply understand and communicate with their customers in a personalized way. One of the biggest challenges has been unraveling a single identity in a sea of disorganized and disconnected data.

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Hightouch 

The Hightouch Customer 360 Toolkit simplifies the common work data teams need to do and provides the ability to get it done faster with built-in best practices. It works by sitting directly on top of data warehouses like Snowflake, Databricks, Redshift or Google BiqQuery. And it allows companies to quickly and easily prepare customer data for activation. The new product is the first native warehouse solution that enables analytics and marketing teams to prepare customer data without engineering support. What does it include?

The product was born out of the rapid growth of Hightouch, which supports the data needs of enterprise customers such as Chime, Petsmart, Warner Music, Spotify and the NBA.

Analytics and Marketing Teams Use

More than 400 enterprise analytics and marketing teams are now using Hightouch to activate customer data quickly and efficiently. Many see this new capability as a game-changer for their marketing startups. Jason Feng of Zeplin said, "When it comes to real-world customer data activation, this company's team 'gets it. The ROI from our partnership with Hightouch is the highest among our marketing and data investments. This new customer 360 capability is exactly what we need to move even faster on our data enablement journey." Meanwhile, the company plans to use the additional funding to scale its engineering and go-to-market teams through 2024.