E-Commerce Company eBay Acquires Certilogo

A global commerce leader that connects millions of sellers and buyers around the world, eBay Inc. has made an announcement. Announced the acquisition of Certilogo, a provider of artificial intelligence-powered apparel and fashion product digital identities and authentication. When eBay first announced the acquisition in May, the company said the acquisition was a significant investment in the growing pre-loved fashion category. The company said it made the acquisition because it sees company as a trusted place to shop for beloved apparel and fashion products. It also explained that eBay gives customers more confidence to make informed purchasing choices in a more sustainable way.

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Certilogo and eBay

Certilogo, based in Milan, offers consumers a seamless way to interact with their favorite brands and fashion products, access trusted product information, verify authenticity and easily activate circular services. It also leverages digital technology to encourage brands and designers to manage the lifecycle of their garments. Certilogo will continue to be led by CEO Michele Casucci.