Media startup Electrify Video Partners announced that it has successfully raised $85 million in funding on YouTube from private equity firm Capital D. Electrify Video Partners was founded in 2021. It is a media startup specialising in YouTube content investment and acquisition. It invests to help content providers scale their content to other platforms. It also helps monetise existing content while developing new revenue plans. It also acquires some channels directly. Since its establishment in 2021, Electrify has invested in 5 channels, reaching a total of more than 30 million subscribers.
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Capital D Invests in Disruptive Fast Growing Companies
Consider that a similar US brand, Spotter, has raised $230.6 million since its inception in 2019, and entertainment company Moonbug, which helps spread children's programming on YouTube to other channels, has raised $265 million. Clearly, the period of investment in subscriber content is crucial.
Capital D is the company's first institutional capital investment. It also acquired a "significant minority stake" in Electrify. This means it will continue to work with the company to acquire more channels and expand the business. Capital D invests in "disruptive, fast-growing businesses".
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