Adgager, which offers end-to-end market research solutions using technology, completed its investment round with a valuation of $ 6.6 million. Established in Turkey and offering artificial intelligence-based image recognition technologies and retail analytics services to more than 50 countries, Adgager has increased its global growth target with the investment made by REM People.
Also See: Nigerian Finance Startup Anchor Receives $2.4 Million Investment
REM People Allocates $4.5 Million to Startups
REM People was founded in 2015 by techno-entrepreneurs with retail and technology experience. After its establishment, REM People has become a new generation retail analytics company that offers artificial intelligence-supported omni-channel retail analytics and 6-step sales efficiency solutions. REM People, which serves leading brands in its field with software developed entirely by Turkish engineers, started to implement a plan to support the startup ecosystem after receiving a $12 million investment from US-based investment company Ethos Asset Management at the beginning of this year. REM People had allocated funds to invest 4.5 million dollars in 5 technology startups that it could work with. As the first step towards this goal, REM People invested $1 million in Hoopla, a B2B e-commerce application, last month.
Growing with the goal of becoming an artificial intelligence-based retail technology centre, REM People’s new investment was Adgager, which offers research solutions to important brands. Starting out in 2016 with the support of ITU, Adgager, which became a company in 2017 and carried out successful projects in its first year, increased its turnover by 400 percent in 2022 compared to the previous year with the solutions it developed. Adgager, which managed to ‘exit’ its investors for the pre-seed investments it received during this period, continues to grow with the end-to-end market research solutions it has developed.
Adgager Plans to Expand to Global Market
In line with our growth plan, REM People will be a centre offering integrated solutions based on artificial intelligence. While accelerating our global expansion and new product efforts in our own field, we are also investing in start-ups and technology initiatives with which we can offer complementary solutions. We are one step closer to this goal with Adgager. We believe that Adgager’s success will exceed the borders of Turkey.
Bülent Peke, CEO of REM People
Adgager, which has signed valuable projects in the research sector with more than 90 thousand users, has served as an insight partner to many brands with more than 1500 projects since its establishment. In 2024, the company, which wants to move forward with new goals, plans to exceed the borders of the country with this new investment.Adgager, which wants to create reference points with unique measurement systems for the advertising industry with AdQ and to walk to global targets with REM People, will continue its current work to exist in 2 different countries in 2024. Umut Vural, CEO of Adgager, states that the REM People partnership is a big step for projects that make a difference in the sector, and describes their growth targets after the new investment:
The fact that we produce value in the same sector with REM People and the intersection of our vision is a very important chance for us. We want to introduce artificial intelligence to the research journey we have developed with our common goals and cooperation. We are after a revolution for the research world. We will enter 2024 with our growth targets and new projects. Our first goal is to launch AdQ, which measures and reports all advertising films currently broadcast on traditional and digital channels with a brand-independent automation system on its users.