Earlier this week, Apple increased the number of ads it shows on the App Store. Apple announced that companies can advertise their apps on store pages for other apps and place their icons in the “you might like” section. Developers also started showing examples of ads for recommended gambling apps at the bottom of their apps.
And according to a statement from spokesperson Trevor Kincaid, after developers and reviewers criticized the types of ads shown in the iPhone’s App Store, Apple said. “The App Store has paused ads related to gambling and a few other categories on product pages”. So let’s get into the details of this news.
“Gambling Ads Banned After Reaction”
Apple has faced an explosion of criticism for being ‘greedy’, with ads and unrelated apps piled on top of each other.
As MacRumors reporter Joe Rossignol notes, Apple has not made it clear how long the pause will last or whether it will make any policy changes based on how the initial rollout went down. It’s also unclear for now which other ad categories have been paused.
Apple’s rules for advertising on the App Store list apps related to gambling, alcohol, dating, pharmaceuticals and the medical industry as “restricted”. This means they have specific rules about where they can be shown. The site says gambling apps are “prohibited or restricted in some countries and regions”. But it says nothing about the audience to which they may be available.
How Apple moves forward could be crucial to the future of the iPhone.