Companies that manage their content successfully rank at the top of Google searches thanks to SEO compliance. They also perform both reputation management and marketing with their blog content. Digital Exchange’s marketing team made a series of suggestions to brands.
While promoting their products and services, brands spend serious effort, time and budget, whether they benefit from the work prepared by the corporate communication unit or a professional team. They aim to gain the return of their marketing efforts through issues such as turnover, awareness and brand reputation. Among the marketing activities, content management is the longest-lasting and at the same time the most profitable type for brands. Stating that the main rule of content management is directly related to Google SEO searches, Digital Exchange team gave the following information:
Creating Keywords is Important
“Today, Google has 95 percent of Turkey’s search engine market. SEO-compliant content management, which is a text and visual system indexed to the focus word, is an important marketing method for brands. The way to be at the top of Google searches is through the production of text and images matched to the searched word. The main method is to create a professional blog. Today, we see that 77 percent of companies make strong use of content marketing. Thus, blog management is becoming more important every day. Since a content suitable for SEO will be seen by the right people at the right time, the most important part of marketing will be realized. When doing content marketing, it is an important step to search for the right keywords related to the content to be created and integrate them into the content. Adding questions and creating relevant links while creating content is another cornerstone of content marketing to increase site traffic.”
Enduring Content from Sales to Awareness
Stating that the majority of companies today have realized the power of content management, the Digital Exchange team said, “In 2022, about 46 percent of companies increased their content marketing spending, showing that they believe in this power.” The Digital Exchange team, who also shared that companies make budget management with an average of 10 thousand dollars in content marketing, said the following:
“The spending that brands spend on content management is a long-term investment for the brand.
- sales / turnover
- reputation management issues. For this, as well as the SEO suitability of the content;
- It should be managed as an archive.
In other words, in addition to the appropriate preparation of content in content management, ensuring the continuity of this content will fully achieve its goal if it has a quality that can be continuously accessed by both consumers, the sector and researchers in terms of the wealth of information in the content.”
Empathy, Observation, Competitor Analysis Required for Content Management
“Subsequently, forms have a direct impact on factors such as the number of page views and the increase in time spent on the site. At the same time, 78 percent of companies use content marketing, starting with teams of 1 to 3 people. Quality content is a very important point here. This creates the basic dynamics of branding. Because all brands are based on a sense of trust. Content should be both interesting and attention-grabbing and meet customer needs. Empathy, observation, competitor analysis and following new trends are extremely important criteria for this.”
Professional Team Should Be Preferred for Content Management
“This management must be done by professional teams. From blog management to photo selection to writing text suitable for SEO, many elements should be together. Today, companies feel responsible not only to their customers but also to the public and other companies. This is how competition is formed. It is necessary to pay attention to content management as much as being a company that sells a lot or makes a profit. In this way, reputation in the eyes of the consumer is enhanced and the perception of quality is raised. Promoting the product and service, informing company professionals about their expertise by signing articles and reputation management are among the most important of these. Today, countless information is available on the internet. The design of these in accordance with SEO, as well as the foregrounding of the brand’s work, is one of the marketing activities that benefit the company at the end of the day. Instead of going fast, it is always beneficial for the brand to continue in a long-term, stable and serious manner. Avoid long content. Research the topic well. Pay attention to visual and content harmony. Create a monthly plan, capture your own style and most importantly, follow digital marketing trends.”Emrah Pamuk, CEO of Digital Exchange