Dataroid, a digital interaction and analytics management platform, aims to expand its global marketing activities with the new investment. Thus, it will start operating in Europe and the Middle East. At the same time, it aims to strengthen both its products and its team while expanding with investment.
Dataroid Provides Digital Experience to Over 100 Million Users
The Turkish startup was founded by Can Elmas (CTO), Fatih İşbecer (CEO) and Elif Parlak (CRO). The startup offers technology, marketing and product teams in large companies the opportunity to analyse and manage customer interaction on a single platform. In addition, thanks to the platform offered by the startup, companies will offer their customers an excellent experience with data-based insights.
The platform developed by Dataroid is also used by the leading banks of our country. It helps its customers in many areas with predictive analytical capability enriched with artificial intelligence. It offers marketing teams and product owners the opportunity to analyse in detail the points that lose customers through digital channels. It can also predict customer trends.
Turkish startup is used by both large and medium-sized companies working in many fields such as banking and financial services, e-commerce, airlines. It shapes the digital experience of over 100 million users in total.
The startup increased the number of customers by 60 per cent in 2021. In 2023, it increased the number of customers with a strong growth trend. Over 35 million users a day started to improve their digital channel experience with Dataroid. G2, one of the world’s leading B2B technology marketplaces, had high performance in 8 out of 19 reports in the 2023 autumn period. It also proved that it is the product preferred by leading companies in its sector.
Dataroid works with leading banks such as Türkiye İş Bankası, Yapı Kredi Bankası, Garanti Bank, Akbank, QNB Finansbank, Odeabank and ABB Bank. The trust of Turkey’s leading banks in us is a driving force that will enable us to grow internationally. While we focus on our goal of becoming a leading analytical platform in banking with this new investment, we also aim to create a wider impact in different geographies by increasing our global marketing efforts.Fatih İşbecer, CEO and Co-Founder of Dataroid