Disney Music Group and Obsess, the leading experiential e-commerce platform, announced the launch of the Disney Music Emporium virtual experience. The immersive online store gives fans a virtual way to discover, listen, learn and easily purchase music and songs from Disney’s extensive catalog.
Ken Bunt, President of Disney Music Group, said. “We are thrilled to partner with Obsess to launch an exciting new shopping experience for our store. As we prepare to celebrate 100 years of Disney, this is the perfect way to create discovery and fun for our guests.” Without further ado, let’s get into the details for this engaging content.
Get Ready for a Wonderful Journey with Disney Music
In addition to a wealth of content, the virtual experience features a timeline of important music from 100 years of Disney history. It also offers a comprehensive selection of Disney movie and TV soundtracks on CD and vinyl. Think Disney’s groundbreaking Mickey and Minnie Mouse’s first movie in 1928, Steamboat Willie, the first cartoon with synchronized sound. Then Snow White and the Seven Dwarfs in 1937 and The Philadelphia Orchestra in the 1940s. Here is the timeline of the century.
It also highlights music from beloved and iconic films and TV series such as Dumbo, Bambi, Cinderella, Mary Poppins, The Little Mermaid, Aladdin, The Lion King, Frozen, The Mandalorian and Encanto.
Visitors to the Disney Music Emporium virtual experience can directly connect to Walt Disney Records playlists, which feature songs from the entire Disney movie and TV catalog, as well as the Disney Hits podcast on their favorite streaming services.
Neha Singh, Founder and CEO of Obsess, said.
“We are thrilled to bring the wonder of Disney music to fans in a new way and that Disney Music Group is using the Obsess platform to create this immersive Web3 experience. As Disney prepares to celebrate its 100th anniversary, this Music Emporium virtual environment honors the company’s music history while providing visitors with a thoroughly modern brand and sensory experience.”Neha Singh
Obsess is a participant in the 2022 Disney Accelerator, a business development program designed to accelerate the growth of innovative companies from around the world. Obsess hopes to reveal more details about its exciting collaboration with Disney Music Group at the Disney Accelerator Demo Day in November.