Alesta Investment made a statement to the Public Disclosure Platform (PDP) today. They announced that they invested $25 thousand (400 thousand TL) in to Latissim, which offers personalized beauty and care boxes. The company announced that it made this investment in line with its investment strategies in early-stage technology startups with high growth potential. In addition, it was stated that it was decided to participate in Latissim Cosmetics Marketing Trade Inc. in exchange for a 10 percent share over a $282 million (4 million TL) valuation.
One of the most active players in Turkey’s investment ecosystem is Alesta Investment. In the past weeks, Geometry Angel Investment Network announced that it will invest 50 thousand dollars in cooperation with entrepreneurs. According to the information obtained today, Escort Technology and Investment subsidiary Alesta Investment announced that it has made a new investment.
According to Alesta Investment, the company invested $25 thousand (400 thousand TL) in Latissim Kozmetik, which offers personalized beauty and surprise care boxes. In addition, 100 thousand TL was invested in the venture by Geometry Angel Investment Network. According to the statements made, this investment was made over $282 million (4 million TL) valuation and this investment was realized in return for a 10 percent share. In short, thanks to this investment, Alesta Investment has bought 10 percent of the Latissim company.
Latissim Offers Beauty and Care Suggestions to Users With Its Self-Developed Algorithm
Latissim was founded in 2019 by the partnership of Müge Begen and Ilayda Kumru. The company has an algorithm that offers personalized beauty suggestions it has developed. This algorithm allows users to purchase beauty and care products with a monthly subscription system.
According to the information Latissim shared on its website, the monthly subscription price of this system, which it calls Latissimbox, is $8 (139 TL). Every month, products of different brands with surprise products are sent to subscribers with Latissimbox. The approximate value of these products is $25 (400 TL).
You can become a member of Latissimbox both monthly and by choosing 3, 6 and 12-month packages. There are beauty products and various make-up and care materials in the boxes sent to the users. Latissim’s user testing is what enables the preparation of these boxes, which are specially prepared for the user. In this test, there are questions such as the person’s skin color, hair color and preferred product brand. According to the answers to these questions, special boxes are sent to the users. You can find the Latissim test here.