Webel is an app that brings almost any service, e.g. cleaning, tutoring, beauty care, etc. to your doorstep. Recently, in a seed investment round led by Trind Ventures, Webel received an investment of 2.1 million euros, primarily for its expansion ambitions. The investment round was supported by angel investors such as ZAKA Ventures, Decelera Ventures, Tiburon Ventures and Hugo Arévalo, one of Spain’s leading investors and founder of ThePowerMBA.
If we want users to order services and pay commissions through our platform again, we need to increase the value created by the platform, such as convenience, speed and comfort. Otherwise, people will logically choose alternatives outside the platform.Nacho Tejero, CEO of Webel
Since our investment in the previous round, we have been consistently impressed by the team’s determination and the company’s outstanding performance. They have demonstrated that the home services market can thrive by addressing key issues for both sides of the market. We are excited to continue supporting the team in their ambitious goals.Peeter Kompus, VC Manager of Trind
Webel was founded by Nacho, Carlos, Guillermo and Javier during their university days. When the app was launched in October 2019, it had a bigger impact than expected and quickly went viral. This gave it great popularity among both customers and professionals. However, success was not only limited to meeting the needs of users, but it was also necessary to build a sustainable and scalable business model. Many other startups struggled to cope with this problem due to low customer loyalty resulting from platform leakage. Users tended to abandon the platform after connecting to it, as they could find future services outside.
Thanks to this approach, they were not limited to developing an app where customers can book services in just five clicks, but also focused on creating value for suppliers. In order to achieve this goal, they developed SaaS tools (e.g. calendar, notifications, automatic invoices) to help professionals easily manage their services through the app. They also implemented an algorithm that compares professionals’ repeat business with that of their peers and rewards the most loyal suppliers with higher visibility and lower commissions. This strategy proved to be extremely successful: On average, each customer currently books around seven services per year, showing that more than 75% of GMV comes from repeat customers.
Webel initially started in Madrid, but has now become very popular in cities such as Barcelona and Zaragoza. These cities are growing three times faster than Madrid and have only spent a third as much on marketing. The team’s current goals are to bring Webel to millions of people. Through this round of funding, they aim to offer 1 million services per year and expand into new markets, such as Italy and the UK. Webel has grown 10 times a year in the last two years and now offers more than 100,000 services a year.
Even more important to them is the commitment of the Webel team and the belief that they really understand what they are doing. Although ZAKA VC is Webel’s first investment in Spain, we are very excited and look forward to the expansion of this platform to other European regions and even abroad.Andrej Petrus, Investment Director at ZAKA VC