Fevup Brands Receives TRY 23.7 Million Investment

E-commerce-based investment company Fevup Brands announced that it received an investment of TRY 23 million 788 thousand 710 from Mercan Kimya. Fevup Brands takes over and incorporates the intellectual property elements of both domestic and foreign brands. At the same time, it undertakes the sale on e-commerce channels as the online distributor of brands in commercial agreements with brands. It can be described as "Brand Aggregator" for the global e-commerce based investment company. In other words, it is an international brand aggregator.

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Fevup Brands Manages E-Commerce Processes Itself

The global e-commerce-based investment company carries out various studies with the aggregation business model. In the aggregation business model, it takes over e-commerce businesses of different scales. It enables these e-commerce businesses to open up to new markets and optimise their processes. It also scales the operations of brands. The global e-commerce-centred investment company includes logistics, project management, branding, supply management, corporate management, data science & artificial intelligence units. The startup carries out all e-commerce stages up to the end user.

Fevup Brands is a one-stop-shop for optimising metrics such as ad management, marketing, sales and compliance. The startup also provides services for acquiring the latest smart technologies, establishing subsidiaries abroad, opening payment accounts and opening marketplace payment accounts. The startup's brand portfolio includes many companies such as fashion. These companies have a large customer base. At the same time, new branding ideas with different product ranges make up the brand portfolio of the startup. Ferhan Yıldızlı, who is among the CEOs of the global e-commerce-centred investment company, explained that Mercan Kimya's being an investor played an active role in the sustainable success of the startup. She stated that this investment will have a significant impact on corporate culture. The startup has a major role in scaling operations such as market launches, procurement, international logistics, branding, etc.