Fitness Tech Magic AI Receives $2.5 Million Investment

London-based fitness tech app Magic has raised $2.5 million to develop an AI-powered personal trainer. The gym has become the latest venue for the AI revolution to take hold. The company, now valued at $8 million, has also built a wall mirror featuring the latest holographic technology to give users a virtual one-on-one fitness training experience. Magic has assembled a team of celebrities, athletes and brand ambassadors to promote the new product, including former England Cricket captain Sir Alastair Cook, Strictly Come Dancing champion Katya Jones and England Rugby Star Celia Quansah.

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Varun Bhanot Explanation

A camera embedded in the mirror tracks people's movements as they exercise, as well as recording their progress. Bhanot also hopes to use many of the product's software and AI capabilities to scale, attract more athletes to the brand and expand mirror sales in the UK and beyond.