Ford Motor Company Launches Latitude AI

Ford Motor Company has launched Latitude AI, focused on developing an automated driving system for millions of vehicles that is hands-free and keeps eyes on the road. Latitude is established. The automaker is growing and Ford is expanding its development efforts in autonomous driving technology. And so the company is bringing in a leading team of machine learning, robotics, software, sensors, systems engineering and operations talent.

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Latitude Redesigns Customer Experience

Latitude automates driving at times that can be frustrating, stressful and unpleasant, such as traffic or long highways. And in doing so, it redesigns the customer experience. According to transportation analytics firm INRIX, the average U.S. driver spends nearly 100 hours a year sitting in traffic. Doug Field, President of Advanced Product Development and Technology at Ford Motor Company, said.

The establishment of Latitude supports Ford's strategic shift last year to focus on autonomous driving technologies for personal vehicles. According to the information, Ford has hired approximately 550 employees who previously worked at Argo AI in machine learning and robotics, cloud platforms, mapping, sensors and computing systems, test operations, systems and safety engineering. The Latitude team applied much of their experience in autonomous driving, including software development tools and infrastructure, in the pivot to work on advanced driver assistance systems (ADAS). Sammy Omari, Executive Director of ADAS Technologies at Ford, will also serve as CEO of Latitude.

Latitude is headquartered in Pittsburgh. And it has additional engineering centers in Dearborn, Mich. and Palo Alto, California. Meanwhile, we understand the company will also operate a highway speed test track facility in Greenville, S.C.