GoWit, a Turkish startup offering an advertising platform for marketplaces, has received $1 million investment. Mindvest GSYF, Esas Ventures, APY Ventures and Alarko Ventures participated in the investment round of Turkey's first retail media advertising platform. The startup will become stronger in the Turkish market with the investment it received. It will also grow globally. The Turkish startup launched RMA (Retail Media Ads) last year. It also announced its partnerships with global and Turkish marketplaces. The startup offers marketplaces advertising spaces to the brands it operates with through the RMA platform. It increases sales, general ad conversions and brand awareness with effective audience targeting of ad formats shown through different channels in brands.
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GoWit Plans to Open an Office in London
GoWit was founded in 2019 by Şerafettin Yarar, Enes Dabanlıoğlu and Emrah Adsan. The Turkish startup gathers marketplaces that want to generate revenue from ad placements in the e-commerce ecosystem and brands that want to capitalize on their customer acquisition potential on online platforms. The Turkish startup develops a number of solutions for personalized ads with multi-channel customer reach. It provides advertisers with a platform where comprehensive ads are presented. It is also revitalizing the rapidly changing and evolving digital advertising industry around the world. GoWit plans to open an office in London in the very near future. It plans to take advantage of the current market conditions from a global perspective and bring the numerous opportunities offered by Retail Media to many marketplaces and brands.
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