How to Use Google Trends in Marketing Activities?

Google Trends Reports are not only used for SEO or Google keyword advertising. It is important to browse these reports while creating advertising strategies or digital roadmaps. For example, the top 3 in the trends of 2020, which is accepted as the pandemic year, are as follows; "Coronavirus", "How to Get HES Code?", "Zoom".

Google Trends is a free Google service that analyzes how often selected keywords are searched, from which regions, in relation to which words and topics. Google Trends is also a powerful tool for storytelling because it is possible to observe how people instantly react to the event, the moment, the current agenda. Google Trends service; Berkun Meral, founder of IQUEEM, which has the title of Google Premier Partner, states that it is a tool used especially by the e-commerce sector to determine which product is of more interest and has the potential to reduce marketing costs when used correctly.

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3 main topics in Google Trends service

Google Trends provides retrospective search analyses dating back to 2004, as well as real-time data on the latest search trends. Thus, it can be used in 2 areas. The first is to use it to analyze consumer behavior and trends to include in marketing strategies. The other is to use it to observe how people react and what searches they make when there is an event that affects the society in the instant stream, when news about companies is published. With these analytics, we can look at both breaking trends and recent search trends for our keywords. In proactive communications, knowing what people are looking for, what they are curious about, which searches they turn to in the face of an event will always provide a different perspective.

In order to realize sales, it is very important both to know consumer trends and to be able to carry out the right communication activities at the right time. Trends help us at these two points. Every search we make offers some insights into consumer trends in that period. If we give a sector-based example, for example, you can determine on which dates, in which regions and in which Google products "Early Booking" is searched more in the tourism sector, and you can produce your strategies accordingly. Moreover, you have the opportunity to research data back to 2004.

Trends reports generally provide data that can be used in advertising activities. For this reason, I think it is wrong to consider the reports only as SEO or Google keyword advertising. Therefore, it is always useful to take a look at these reports while building all of your advertising strategies and creating a roadmap.