Influencer Marketing Platform Teamfluencer Receives Investment from Nevzat Aydin at a Valuation of $3 Million

Teamfluencer, Turkey's leading influencer marketing platform, received an investment from Nevzat Aydın with a valuation of 3 million dollars in last month's pre-seed investment round. Reaching more than 50 million people monthly with over 450 thousand content producers, the startup stands out as the first platform to bring the nano influencer marketing model to Turkey. Teamfluencer collaborates with brands such as Trendyol, Nike, Pegasus, L'Oreal, Pepsico, McDonald's, Huawei, Amazon, Migros, Dimes, Anadolu Group, Yves Rocher, ETI, Shell, Avon, Penti, İş Bank and Yemeksepeti.

Teamfluencer 

Teamfluencer is the first platform to bring the nano influencer marketing model to Turkey, allowing brands and influencers to manage all their marketing processes from a single platform. This platform offers brands the opportunity to establish cost-effective and highly interactive influencer collaborations. Hosting more than 450 thousand content creators, Teamfluencer is actively used by hundreds of brands and the content created through the platform reaches more than 50 million people monthly. Teamfluencer, which has achieved a leading position in the industry with its user-friendly interface, comprehensive data analytics and impressive brand collaborations, makes it possible for brands to manage a data-driven and end-to-end influencer marketing process by matching them with the most suitable influencers for their target audience thanks to artificial intelligence.

Teamfluencer aims to be the first platform that comes to mind for influencer marketing globally. Stating that they are following a strategic plan to add new features to the platform and expand its market after this investment, Teamfluencer Co-Founder and CEO Dilara Bostancıoğlu said that they aim to bring their extensive know-how to more brands, increase influencer impact and make influencer marketing more accessible. Bostancıoğlu added that they estimate that the influencer economy will reach trillion dollars in 2030. Dilara Bostancıoğlu emphasized that their primary goal is to increase the value of influencer marketing using technology and make it scalable. She stated that especially nano and micro influencers create at least 10 times more interaction compared to brands' own ads. He stated that Teamfluencer operates in sectors such as fast-moving consumer goods, cosmetics, banking and apparel and that they make the “word of mouth” effect scalable. He said that Nevzat Aydın's support will increase Teamfluencer's growth rate and not only provide financial support to the platform, but also create a strong synergy.

Teamfluencer Co-Founder and CTO Ilgım Öztürk stated that with Nevzat Aydın's investment, they aim to make influencer marketing more accessible with the support of technology. He explained that they will add many new artificial intelligence-based features to the platform, such as profile recommendation systems, comprehensive influencer target audience analysis and the ability to track the collaborations of competing brands. He stated that with these improvements, they aim to become a sought-after solution partner in marketing strategies by providing brands with more insights and data.