Insider Aims to Acquire More Startups in Turkey

Insider, the marketing platform established by Turkish entrepreneur Hande Çilingir, has achieved great success in its latest investment round. The company, which serves important customers such as Vodafone and LCW, received an investment of 105 million dollars. Insider aims to support its growth and expansion strategies with this investment. Marketing platform Insider announced that it has received investment from its existing investors QIA and Esas Holding, which have companies such as Volkswagen and Barclays in their portfolio. The investment will enable Insider to accelerate its M&A strategies, providing marketers with more channels and innovative technologies.

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Insider Will Continue to Grow and Acquire New Companies

Insider was recently named the 6th Best Software Company in the World by G2. This latest investment will accelerate the company's M&A strategy. It will also help it strengthen its industry-leading platform, which it has developed based on users' needs, and integrate groundbreaking technologies into its products. This development will greatly benefit Insider's operations in Turkey. In particular, it will help them improve the customer experience performance of their clients, which include brands such as LCW, Turkcell, Akbank and Teknosa. Despite technology companies being impacted globally by economic volatility and downturns, Insider aims to continue to grow and acquire new companies with this investment.

Insider's partner and Turkey Sales and Growth Director Ali Can Kamiloğlu made statements about the investment. First of all, Kamiloğlu stated that they will use this 105 million dollar investment to acquire companies in Turkey and other countries. Kamiloğlu also believes that this move will completely change the rules of the game as Turkey is one of their strategic markets. Kamiloğlu said that with this investment, they will gain many opportunities for strategic acquisitions, expand their team and create more jobs. They will also continue to actively recruit the best homegrown talent. Thanks to this significant financial support, Insider will support product innovation by acquiring companies with differentiating solutions. At the same time, the company will help marketing and e-commerce executives realize more value and growth from their customer experience efforts.

New Investment Will Make a Big Difference

The company's CEO said the new investment will be used to improve the company's existing technology and create synergies between products. Çilingir also announced that they are looking to acquire exceptional product companies around the world, especially in Turkey. Insider had completed a $121 million Series D investment round in 2022 to strengthen its capital reserves for operational expenses. The company stated that the new investment will be different from this investment. Accordingly, the new investment will serve to support inorganic growth through mergers and acquisitions.

Insider announced earlier this year that it had acquired MindBehind, the official WhatsApp Business Service Provider (BSP) and conversational messaging startup. The company is working to meet the evolving needs of marketing teams and further develop its product and roadmap.