Insider: Turkey's First Software Unicorn

Insider has raised $121 million from Riverwood Capital and Sequoia Capital in its Series D investment round led by QIA. With this investment, the company became Turkey's first unicorn in software development.

Since its foundation, Insider has been an startup that has come to the fore with its innovative decisions and practices. The company completed the Series B round in 2018 and the Series C round with an investment of $32 million in July 2020. According to the information we have learned today, the startup has exceeded a valuation of $ 1 billion by receiving a total investment of $ 121 million from Sequoia, Esas Ventures, 212, Riverwood Capital, Wamda Capital and Endeavor Catalyst in the Series D investment round led by QIA.

Also read: Hande Çilingir, The Founding Partner and CEO of Insider

Insider Partners with Big Companies

Founded in Turkey, Insider has been selected as Turkey's most successful startup for 4 consecutive years. The company is a technology startup that has created an interconnected community in 25 different countries.

The company's AI-powered Multi-Channel Growth Management Platform allows marketers to integrate their digital channels with a single platform, consolidate user data, predict users' next behavior with a recommendation engine, and deliver personalized experiences.

Insider serves more than 1100 partners in 25 countries. In addition, the company has partnerships with giant brands such as Singapore Airlines, Virgin, Uniqlo, Nestle, Nissan, Samsung, Lenovo, Puma, Media Markt, IKEA, Allianz, Santander, Dominos, Avon and CNN.

Insider's CEO Hande Çilingir is also the first female head of a software startup that has reached unicorn status.