Kuasar Receives Investment at a Valuation of 19.61 Million TL

Kuasar, which offers video analysis service with the help of artificial intelligence, received a pre-seed investment at a valuation of 19.6 million TL. Alesta Investment made this investment. Alesta Investment is known for its investments in early-stage startups with high growth potential. Alesta, which plays an active role in the investment ecosystem, has now come to the fore with its investment in Kuasar. According to the information provided by Alesta, with the investment of 19.6 million TL in Kuasar, it also acquired 10% of the company's shares. Alesta did not share any information about exactly how much it invested. Muhammed Ali Bulut, technical co-founder of Kuasar Video, and Ali Osman Alpagu, co-founder of Kuasar, shared their comments on the subject.

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Kuasar will improve its existing technology

Turkish startup Kuasar was founded by Muhammed Ali Bulut and Ali Osman Alpagu in the last quarter of 2022. The Turkish startup is trying to increase advertising activities by up to 1000 per cent for sellers to understand customers. It helps to make revolutionary marketing decisions. The Turkish startup increases retailers' sales by understanding their customers properly and personalising offers. It also plays an active role in gaining new customers and retaining existing customers. It utilises video data from social media platforms for these services.

Kuasar will use the investment to improve its existing technology and then launch globally. The Turkish startup uses artificial intelligence technology to improve companies' products and marketing strategies. It creates the right content to facilitate the work of content producers and agencies. It produces appropriate and fast content.