Mesut Çevik and Ahmet Usta Developed NFT Platform

Ahmet Usta, who works on blockchain technology and is a technology writer, and Mesut Çevik, one of the well-known names of the Turkish IT Press, announced that they have developed an NFT-based customer loyalty and marketing platform solution called ELYT. The launch of this new platform took place simultaneously with the Avalanche Summit event held in Barcelona. The main goal of ELYT is to enable big brands and influencers to use the NFT market more effectively. To achieve this, it offers many innovative tools. Brands and influencers will be able to create NFTs and share them with their customers or followers without investing in a technical infrastructure over ELYT.

How ELYT NFT Platform Works?

Even if brands and influencers do not have a crypto wallet, they will be able to distribute NFT packages to their followers and customers within the framework of various rules determined by ELYT. The NFT cards that come out of these packages can be used to create various collections. These collections can then be used to buy virtual or real gifts. In addition, the ELYT team plans to launch the ELYT API in Q3 of 2022. Thus, it will be possible to integrate the newly determined rules into websites, mobile applications or real-world interactions.

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ELYT NFT Developed Rules and Behavior Engine

Thanks to the Ru-Be (Rule & Behavior) engine developed by ELYT, it is possible to define interaction pairs with unlimited possibilities and present them to millions of people. The initiative, which also aims to offer platform users special opportunities that they can do with the NFTs in their hands, will be able to receive digital or physical gifts by using these collections by collecting NFTs through shopping made through ELYT, influencers that users follow.

ELYT removes NFTs used for a digital or physical product, thus reducing NFT emissions and increasing the value of the remaining NFTs. According to the shared information, the project will launch approximately 100 million tokens. ELYT Co-Founder Ahmet Usta said that there are three major obstacles to stepping into the world of NFT and being successful in this big world. Stating that users who want to have NFT should have a certain knowledge, Usta said, “Brands and Influencers have to bear the costs of product development and technological infrastructure in order to reach these communities with a limited number of users. Finally, brands and influencers are expected to put extra effort into the market emission and valuation of NFTs."

ELYT solves such problems thanks to the business model it offers. In addition, the initiative also allows brands and influencers to enter the NFT ecosystem easily. ELYT Co-Founder Mesut Çevik said, “Thanks to the solution we have developed, users who have never met blockchain, tokens or NFTs, and who do not have knowledge about buying crypto assets and exchanging them with NFTs, will now be able to easily step into this world. By simply connecting to the ELYT platform with their social media accounts, users will be able to own NFTs offered by brands and influencers and exchange their NFTs with other users on the ELYT platform.”

NFT Marketing Tool ELYT

Ahmet Usta stated that they offer an unprecedented marketing tool to both brands and influencers. Talking about the marketing tool, Usta said, “It is possible to define all interactions of a user, both in the digital world and in the physical world, as a rule on ELYT. Examples are following a social media account or shopping at a store. With these rules, it is possible to distribute NFTs free of charge.” He described the whole event. Stating that ELYT offers a customer loyalty program with unlimited options, Mesut Çevik said, “Basically, ELYT offers a customer loyalty program with unlimited options. Because the goal is not just to distribute NFTs according to the rules. It is also possible to turn these NFTs into collections and provide their owners with various advantages in return for these collections. Thus distributed NFTs begin to become a value for their owners.” He summed up the loyalty program.

Saying that the experience of ELYT is a real Metaverse, Çevik stated that the digital revenues obtained on the ELYT platform constitute a value both in the real world and in other digital environments. He also underlined that the agile platform gives users a freedom. Ahmet Usta, one of the partners of ELYT, who made a statement about the point of the project, said, “The feedback we have received for ELYT is beyond our expectations. We will work with many brands and influencers. In addition, domestic and international investment funds show great interest in our project and our negotiations continue. We hope that ELYT will be a project that will make an impact not only in our country but also all over the world.”