Mobile App Developer Embrace Receives Investment

Embrace, a solution that helps engineers build better mobile experiences, has announced a $20 million increase in growth funding. It also shares its continued success in driving mobile transformation. The new funding is dedicated to fueling continuous product innovation to help mobile teams create the best mobile experiences. It is also supported by the launch of Embrace's innovative new brand, focused on the "'founders" of mobile experiences that consumers love.

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Embrace

Embrace's mobile experience engineering solution helps get the details right. Embrace gives mobile teams, especially their engineers, unparalleled insight into all the variables across hardware, software, networks and UX that shape each end user's mobile experiences. This level of insight empowers teams to identify and prioritize the user impact of any issue. This level of granularity empowers engineers to solve problems on the fly. This level of understanding shifts a team's focus from reactive bug fixing to uncovering the highest ROI opportunities to improve performance.

Embrace's $20 million investment round was led by New Enterprise Associates (NEA). In addition to NEA, Greycroft, AV8 (Allianz) and Eniac participated in the investment round. The total investment reached 77 million dollars with the new investment of 20 million dollars. Embrace was founded in San Francisco in 2016 by Eric Futoran, Fredric Newberg and Maggie Shih. What is its focus? It works to make mobile applications better with the detailed analysis and data it offers. For Embrace, which offers services for mobile, we should mention that it also supports Android, iOS, React Native, Unity and Flutter projects. Embrace managed to increase its customers by 130 percent in one year. Their customers include important companies such as The New York Times, Yum Brands, Discover, Marriott and Yahoo.