OW Smell Made Digital, a pioneering digital scent technology startup, raised a £22 million investment round in August 2024. The Cambridge-based company is developing a revolutionary technology for digitizing and communicating smells in digital environments. This technology has the potential to be used in industries as diverse as virtual reality (VR), gaming, entertainment and healthcare.

OW Smell  Made Digital 

This investment round was led by Parkwalk Advisors, known for its technology-focused investments. Parkwalk Advisors is known as a firm that specializes in investing in university spin-offs. In addition, Innovate UK was also among the important organizations that contributed to this investment round. This investment will allow OW Smell Made Digital to accelerate its technology development and bring a wider range of products to market. OW Smell Made Digital is developing an innovative platform capable of recreating scents in digital environments. This technology has the potential to make digital environments much richer and more immersive. For example, during a VR experience, if users can smell a specific environment, it can make the experience more realistic. This technology also has great potential in the healthcare sector. Applications such as scent therapies could become more accessible thanks to digital scent technology.

OW Smell Made Digital plans to use the investment to accelerate its hardware and software development processes. In addition, with the increasing demand for this technology, the company has plans to integrate this technology into various industries. Especially in the VR and gaming sectors, digital scent technology is thought to bring a significant innovation. OW Smell Made Digital's £22 million investment is a strong sign of how important digital scent technologies could be in the future. Not only in sectors such as entertainment and healthcare, but also in everyday life. The company's innovative approach could open new doors in many industries, enabling digital scent experiences to become an everyday occurrence.