Segmentify Receives Investment from Koç GSYF and Sabancı Ventures

Turkish startup Segmentify received investment from Yapı Kredi Portföy Yönetimi A.Ş. Koç Group Companies First Private Venture Capital Investment Fund (GSYF), advised by Sabancı Ventures and Inventram. The Turkish startup provides services to brands that sell online with artificial intelligence technologies. It offers a personalized shopping experience to the site visitors of these brands. Thus, it enables brands to increase their turnover. The Turkish startup did not provide financial information about the investment it received from Koç GSYF and Sabancı Ventures. However, it announced that the investment it has received so far is 8 million dollars.

Also See: Sapphire Ventures Plans to Invest in Corporate AI Startups

Segmentify Will Continue to Grow in Turkey and Globally

Segmentify was launched in 2015 by Ergin Eroğlu and Murat Soysal. It can be precisely defined as a Customer Engagement Platform. The Turkish startup offers many solutions to its customers. It offers important experiences to online retailer visitors. It also offers personalized campaigns and product recommendations. It communicates with each of its customers in real time. The Turkish startup's customers include major global brands such as CarrefourSA, Puma, Intersport, Migros, MediaMarkt, Colombia, Beymen and Celtic F.C.

Segmentify has served more than 300 virtual stores in over 40 countries. Recently, it has started to expand its customer portfolio rapidly. It tripled the number of brands it serves in our country. It also announced that it doubled the number of customers in Latin America and Eastern Europe.