Startup Predicting Users' Behavior: Quin AI

Quin AI has an artificial intelligence technology that can make sense of over 15,000 pieces of data in just 70 milliseconds. The company's biggest advantage is that this technology can make complex data more understandable.

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Quin AI

For retailers, it is critical to predict user behavior in real time to create engagement, reach potential customers and sell different products. At this point, technologies such as artificial intelligence and machine learning play a critical role in determining users' actions. Because the decision-making power of the human brain is limited and long-term studies may be required to achieve semantic integrity.

Quin AI, founded in 2020 by two sisters, Gonca Gülser and Gülşah Gülser, is a technology company that predicts users' behavior in real time. Gonca Gülser, one of the co-founders, who is also an academic, explains the company's founding process as follows:

There are very sensitive parameters in this regard and framed the whole approach with the concept of "ethical design"

Gonca Gülser says that with Quin AI's real-time data delivery technology, retailers will have new tools to understand customer behavior without the need for cookies. She says that in the establishment of Quin AI, they pointed out that there are very sensitive parameters in this regard and framed the whole approach with the concept of "ethical design". This approach is meant to protect customer privacy and ethical principles and is important for the sustainability of their initiatives.

Unlike other technology companies, Quin AI does not associate the data it collects about people with discriminatory factors such as a person's gender, religious belief, language or race. The company places great importance on an ethical data culture and pays attention to this issue at every step, from data collection to processing and extraction, to prevent any marginalization or discrimination. Thus, Quin AI makes a difference in collecting and analyzing user data by acting in line with ethical design principles.