Turkish Startup Pickies Receives Seed Investment

The Pickies startup offers an easy, fast and secure ordering process for users and enables online payments and orders to be taken easily. According to the information obtained, the startup received investment from Hakkı Alkan, one of the important names of Turkey's technology media. Digital transformation both facilitates human life and opens new doors for businesses to gain customers and provide more practical and faster services that offer more options. Digital transformation initiatives aim to facilitate these processes and spread them to a wide base with different applications.

What do we know about the Pickies startup? It was founded by Hikmet Alp Toka and Gökberk Kafalı. It also received investment in the round in which Hakkı Alkan participated alone. Financial details have not been disclosed. The startup has established business partnerships with important brands of the market such as Kahve Dünyası, Burgerillas, Kahvely, Noir Pit. We should add that it wants to reach 1000 locations in Istanbul.

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Pickies Makes E-Commerce Field Deployment Easier

Pickies, a Turkish startup that started in Turkey and opened to the globe, facilitates the spread of e-commerce in the field. Pickies, a fast food ordering application that allows businesses of all sizes such as restaurants, buffets and cafes to take and serve online orders through a single application, aims to prevent users from waiting in long queues for food or beverage orders.

In addition, the application provides additional benefits to companies and users using the application. It allows orders to be created and paid online, and then they can go and pick up or have it delivered to the address. Users can select, pay and purchase the product they order through the application, and when they go to the point of sale, they can receive their ready orders without waiting in line. This system, which facilitates the digital transformation process for businesses of all sizes, both saves time and eliminates physical interaction. It offers businesses an alternative sales channel, allowing them to manage orders more efficiently, optimise working hours and manage payments anonymously.

The benefits to the end-user are time and cash savings, the process that starts with placing the order online, eliminates all offline transactions in between and ends with direct delivery of the order. Users can use the Pick-up/Service options. Each order is returned to the user as loyalty points (Stars). This is exactly where Pickies differs from other competitors in the market. Stars can be shared within the application. Users can increase the value of gift vouchers by sharing the stars they have accumulated with each other. We should mention for Pickies in the fast service market, where there is a great competition in the USA and Canada. It plans to expand abroad in Europe and Mena regions.