Turkish Startup Senkrondata Receives First Investment

Senkrondata offers competitor tracking service for brands. It should be noted that the startup received its first investment from Wise Guys with a valuation of 3.4 million euros. Senkrondata startup started its activities in 2020 by Okan Bircan. So what do we know about the startup? It aims to facilitate the processes by reducing all the time spent by brand and product managers for competitor tracking to almost zero.

Senkrondata's product matching algorithms, recently supported by a patent application, match tens of thousands of products with products on different competitor websites. At the same time, e-mail alerts inform users. Senkrondata enables brands to offer competitive prices without ignoring any product with the algorithms it has developed. Thus, it allows them to increase their revenues and moreover, it offers all competition analyses to its users in real-time.

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Senkrondata

Senkrondata targets sectors where competition is intense. It enables all brands to improve their marketing strategy, optimisation and performance with the real-time competition data it provides. Senkrondata's customer portfolio includes. There are global brands from different sectors ranging from fashion to technology, food to automotive.

Senkrondata team said that they will use the new investment to expand their sectoral panels, which they launched this year, to more customers and to increase the number of countries they serve. In addition, Senkrondata, which has followed the competition on thousands of websites so far, also has a database with historical data from different countries. It wants to expand all the data it has with different services such as pay-and-buy and make it available to brand managers in different countries.