Unitary AI Receives Investment for Its Approach to Video Content Moderation

Unitary, a London-based startup working in the visual content moderation space, has raised $15 million in a Series A funding round. The company uses contextual AI to automate content moderation and keep bad actors at bay. The investment comes as Unitary launches in multiple languages. The startup's Series A round was led by Creandum in Stockholm, with participation from Paladin Group Capital and Plural.

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Unitary AI

Unitary was founded in 2019 by Sasha Haco and James Thewlis. Haco, a mathematician who worked on the black hole information paradox with Steven Hawking during her PhD, and Thewlis, a computer vision expert who worked at Cambridge and previously at Facebook Artificial Intelligence Research, came together in Entrepreneur First's accelerator programme.

According to Unitary, their proposal, which harnesses the ever-growing power of artificial intelligence, can 'read' the content of user-generated videos. This means the machine can tell the difference between footage of a white supremacist rally in Charlottesville, Virginia, and documentary footage used to illustrate the dangers of such protests.