What are Digital Marketing Channels?

Before we move on to digital marketing channels, it is worthwhile to focus on what digital marketing is and, even more fundamentally, what marketing is.

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What is Marketing?

For those in the marketing sector, marketing is expressed in many different definitions. In its shortest definition, it is the whole process of presenting a product or service to potential customers in order to turn them into customers. It involves a wide range of activities, including research, efforts to improve the product at hand, how to attract customer interest and advertising. It requires intensive communication and research power. The main goal of marketing is to sell a good or service at a high rate.

What is Digital Marketing?

It has the same logic as in marketing, but with a more extended and developed system. It tries to access all market areas accessible by electronic devices that have internet access. We can call the areas that are tried to be accessed as digital marketing channels. There are more diverse strategies in online marketing. In order to reach potential customers faster and cheaper, it is necessary to make professional progress in certain areas such as SEO, SEM and PPC. As a result of this progress and success, the connection with the right audience is established in a timely manner, and thanks to this, a great progress is made towards achieving sales. In some sources, it is referred to as e-marketing and web marketing. In short, with digital marketing, it is ensured that potential customers are extracted and addressed by reaching every device and user mass using the internet.

Digital Marketing Channels

Search Engine Optimization (SEO)

SEO allows you to rank high in search engines. It is an optimization with a very high digital return. You will get a much more organic customer potential through your site ranking high in search engines. After reaching the target audience, the remaining sale of goods or services is left only to the right marketing strategies and the product itself. If you think you have the right product and marketing, it will be easy for you to be at the top thanks to a perfect SEO optimization. However, SEO is divided into three separate stages. These are; On-site, Off-site and Technical Seo.

On-site Seo increases the exit rates of companies in searches as a result of searches through search engines. A few of those that affect these are elements such as in-site linking, category arrangements, headings. Thanks to these, artificial intelligence, which has information about the content, tries to draw various conclusions to deliver the most accurate result to the searcher. One of the easiest ways to conduct SEO research is to find the most used keywords and titles by conducting a research on the subject you will publish, and to produce a content according to the results you get.

Off-Site SEO covers sections such as off-site seo studies, social media guest blog, comment writing. It contributes to artificial intelligence and site visitors to observe the site more clearly.

Technical SEO, as the name suggests, is SEO optimization to improve the site technically. Artificial intelligence helps search engines to rank your site higher.

Content Marketing

It is the result of the presentation of content produced and presented in order to reach the right targeted audience and to turn the targeted audience from potential to customer. The main goal here is to establish a bond with customers organically and to approach the right audience as a pinpoint. Content marketing is a marketing technique that requires strategic progress. The marketing company will publish its own content, as well as trying to market this content through influencer marketing by using people who have access to a certain audience. The most important point here is to produce original content that stands out from similar products or services. Apart from this method, certain videos, e-books or various digital content are organized to reach the target audience. With this method, the opportunity to rank high by attracting the attention of Google and similar search engines is increased.

Google Ads

You can expand your marketing network and reach your potential customers very easily with the right advertisement by advertising on Google, the most widely used search engine in the world, through the advertising channel, which we can state as the most useful digital marketing channel. Google ads are also divided into certain categories and you can advertise in the way you think you can reach your potential customer in the most comfortable way by choosing the most suitable one for you. These are; Search ads, display ads, shopping ads and video ads. Two of the most important factors that will affect the potential in advertisements will be the presentation of the ad hours and the title together with the necessary marketing strategies.

Social Media

Today, the number of people who do not use social media is almost non-existent. When this is the case, it becomes quite easy and logical to increase your visibility with social media ads. With the advertising channel, it is also quite possible to win the customer by directing it directly to the sales channel. At the same time, it is a marketing strategy with side effects such as brand awareness and increasing your traffic. To give examples of some of the platforms where you can market using the social media channel, Instagram, YouTube, Facebook, Twitter, Twitter, Linkedin, TikTok, Pinterest will be at the top of the list.

Although many marketing channels have the same goal, they are completely different in terms of their usage areas and marketing strategies. The number of people joining digital platforms is increasing every day, as is the number of competing companies. By making the right and detailed analysis, using the right channels first and then the right marketing strategies and titles will significantly affect your success.

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