What is Gradual Innovation? What are Examples of Gradual Innovation?

Gradual innovation involves improvements that companies make against their current situation. These improvements cover many aspects such as products, services and operational processes. Gradual innovation aims at efficiency, competitive differentiation and productivity. Many businesses resort to incremental innovation to maintain and improve the market position of their services or products. Businesses can be brought to the desired level with small improvements without making major changes. This type of innovation can be used in many elements such as improving the market position of the business, expanding the target audience.

Also See: China Prepares to Rival Boeing and Airbus with Indigenous Jet Aircraft

What are the Advantages of Gradual Innovation?

With incremental innovation, companies can expand their product/service range more easily. In addition, products or services that suit the tastes of consumers can be identified and improved accordingly. While developing ideas that will increase the profit of businesses, cash flow is also ensured.

Companies can increase their profits without spending huge amounts of money. Businesses can reach more customers by making small improvements.

Thanks to gradual innovation, businesses always stand strong against their competitors in the sector they serve. It has a significant impact on increasing the competitiveness of the business. With this type of innovation, businesses protect their existing customers and market shares.

Most businesses are afraid of taking risks. With incremental innovation, companies can achieve their goals with small changes without taking huge risks. It involves small improvements without risking the sustainability of the business.

It is more advantageous for the business to innovate on previous products or services rather than new ones. In this type of innovation we mentioned, we can say that there is almost no risk because innovation is carried out in small steps. It is based on little risk and uncertainty. New ideas can be integrated into the existing market with minor improvements.

Examples of Gradual Innovation

Unfortunately, waste is a big problem for many businesses. Especially for retail and manufacturing businesses, waste can cause major problems. Companies can try various methods to control waste. For example, ordering materials as needed or using data-driven demand forecasting. To optimize efficiency in the waste and recycling industry, a company called Compology uses AI technology.

Improvements can be made to existing products and services based on customer feedback. By developing a low-risk strategy, techniques can be developed whose impact will bring great advantages.

Innovation and automation are inseparable. Through automation, companies innovate. Repetitive, boring processes are eliminated and the focus is on developing superior services/products with computers and machines. Process improvements save both automation costs and time. In addition, gradual innovation shortens the sales cycle, leading to growth, transformation and profit.