Living in the age of social media certainly has its advantages if you have chosen entrepreneurship as your career. Today's entrepreneurs are very fortunate in terms of expanding their business and reaching out to the target audience with the help of social media. This gives all entrepreneurs the opportunity to enter global markets and compete in them. Entrepreneurship in the modern world is a great career opportunity for any independent individual with leadership qualities. To be free, to own your own business, to leave your mark, to reach more people, to make a lot of money. Whatever your motivation, the entrepreneurial path is a very difficult one.
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The Internet and Entrepreneurship
As a result of the spread of the internet and the development of the digital world, very different statistics have emerged. Whereas before there were only one or two channels where you could promote/advertise your business, now there are countless channels. The most effective of these channels today are social media platforms. In the past, when a business was established, it took at least 3-5 years to demonstrate specialized skills and for other people to learn about it. Now, this period has been reduced to 1-2 years. Growing your business on popular social media channels such as Twitter, Instagram, Facebook, YouTube is not as difficult as it seems. A good interaction with your followers is actually the only thing you need. Capturing this interaction is the trick. Producing your content in accordance with your target audience and always coming up with something new for your followers will help you achieve your goal.
LinkedIn
Your priority should be to have an active account here and keep it interactive. You can send invitation messages to people related to your business model and add them to your network. You need to be very careful that your network consists of professionals related to your business model, otherwise the interaction you will receive on your posts will be quite low. Tell leading business people about your products and services, so that the person in need will want to choose you and you will reach their close circle of followers. You can open both a personal account and a company page related to your business on LinkedIn.
Instagram
You can open your business account and easily promote and sell your products and services. You can work with influencers here. You can gift them a sample of your products and services, or you can give them a nice experience. Thus, you can gain access to their followers.
YouTube
If you can produce quality and continuous content on YouTube, you can reach a very good point here after two years of continuity and investment. Thanks to YouTube, it is not difficult for your business to reach millions of people at once. You can access many online trainings on how to be present on YouTube and what kind of content you should produce.
Facebook
There are many ways to promote your brand or business model on
Facebook and other channels. Increasing the number of followers and constantly interacting with them will help you grow your business.
Little Advice
As soon as you step into entrepreneurship, you need to prepare yourself for negative situations. Otherwise, there will be no trace of your excitement on the first day and you will finish with the start. Try to constantly expand your circle and interact with them. I don't want to say that you should try to learn everything that is irrelevant, but at least have a little knowledge about financial literacy, software, marketing. Because when you start, you may have to deal with all of these individually. At least until a certain stage. By getting in touch with people you find close to you and learning their stories, you can learn good lessons for yourself. If you have time, read books. Books are one of the first things that will make it easier for you to understand the world and the market.
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